Tag: marketing

Is It Ethical To Exploit Cultural Norms And Values To Promote A Product?

Is It Ethical To Exploit Cultural Norms And Values To Promote A Product?

It is necessary to mention that it is usually hard to identify the boundaries of cultural norms and values, especially in the modern world. The situation of postmodern changed the understanding of culture and acceptable relations between people. Thus, the vast majority of large manufacturers use all possible marketing methods in order to achieve their…
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Is It Ethical To Sell A Product That Is, At Best, Only Mildly Effective?

Is It Ethical To Sell A Product That Is, At Best, Only Mildly Effective?

It is important to mention that business ethics is a specific professional ethic that examines the ethical principles and various corporate efforts made by a firm in order to comply with the global best trading practice. Obviously, serious businesses try to evaluate the level of the ethical impact of their business activities if it suits…
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Visual Rhetorical Analysis Of Advertisement

Rhetorical Analysis Of Visual Ad Example

The current essay aims to propose a rhetorical analysis of the Breastfeeding in Public visual. It seems fair to state that the image has an aim to discuss one of the ethical issues of the 21st century connected with the opposition between the traditional morality and postmodern paradigm of consumerism. It is important to note…
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Visual Rhetorical Analysis Of Advertisement

Visual Rhetorical Analysis Of Advertisement

The current paper aims to discuss What Goes in The Ocean Goes in You visual advertisement. It is necessary to note that this ad is focused on the observation of the current ecological issues. Accordingly, the fundamental aim of the ad is to motivate people to change their attitude towards the environment. The basic audience…
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Mission and Vision Statement of Apple

Mission and Vision Statement of Apple

The current essay aims to discuss the mission and vision statement of Apple Inc., which is one of the biggest and most influential corporations in the modern world. It is necessary to mention that the original mission statement of the company was formulated by Steve Jobs. He wanted the company to “make a contribution to…
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Starbucks SWOT Analysis Essay

Starbucks SWOT Analysis Essay

Starbucks is the largest fast-casual restaurant in the sphere of coffee business. Nevertheless, there are many threats to the company’s dominance. SWOT analysis could help to better understand the current market challenges for Starbucks. Strengths The biggest strength of the company is its dominant market position. Thus, a huge number of customers in all parts…
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