The current paper aims to discuss the principles of good web design in accordance with the scholar studies and objective human experience. There seems to be no doubt that design plays a huge role in the perception of the information. Thus, a design was often used in human activities in order to beautify the reality and optimize the retranslation of each specific cultural message. For instance, the books in the Middle Ages were decorated with hundreds of pictures, which visually interpreted the written information. Needless to say, that the modern science of design has achieved serious success in finding the optimal ways of structuring and retranslating the message. These findings are regularly used in web design to improve the quality of websites, attract clients or customers to online shops, and popularize some brand or idea. It is rational to examine the principles of good web design in order to understand how to make the website better.
It seems fair to state that one of the most important aspects of web design is the optimization of content. The visitors of the Internet websites search for different types of information, such as news, Wikipedia or scholar articles, prices of products, and other. Consequently, the quality of textual and visual information is fundamental for the perception of the website. Therefore, it is impossible to make grammar or orthographic mistakes in the text. A good web designer always proofreads the published material.
At the same time, the systematization of content is also very important for the audience. In the 1990s, the textual information of the entire website was placed on the first landing page. It was hard for the user to find necessary part of the text. In 2017, good web designers usually try to follow minimalistic design. It does not mean that there will be small parts of the text: «Generally, the content should not be reduced so extremely, that it becomes hardly readable. It rather should be adapted to the screen dimensions» (Subic 95). The articles are usually not very long and it is easy to find all required information with the help of search section. Moreover, designer aims to place the text accurately at each web page: “In order to do so, one has to take into account different screen dimensions and resolutions and to adapt the content layout accordingly” (Subic 94).
It is crucial to highlight that the authors of the content need to avoid cases of discrimination or violation of personal rights. The irritating statements and the intrusive adware could have a disappointing effect on the audience. Actually, it is better to use neutral statements. Obviously, media or political websites regularly implement emotional expressions to interact with the reader. Nevertheless, this information needs to be ethically correct.
It is important to note that Navigation has also become an inevitable part of good web design, especially in the aspect of content optimization. Navigation is used to rationally optimize the content. It is essential for the designer to think about the main blocks of information to guarantee that it will be easy for the user to navigate through the website. For instance, the modern websites usually have About Us section, which gives an opportunity for the visitor to get information about the background of the website. At the same time, the Contacts section could be very useful for online shops or NGOs. People will know how to find the organization or to make a phone call.
Web designer needs to take care to guarantee that all the sections of navigation menu perform correctly: “Navigation as well as search and information capabilities were more relevant with respect to usability level, mainly due to the fact that they affect the degree of interaction and can thus make tasks impossible to perform” (Tezza 174). The development of the qualitative search method is a part of Navigation scheme. There should be some specific place for the search panel, which is visible for all visitors. Moreover, it has to be easy to access the available information for the visitor. It means that there should be no protective measures without reason.
Another principle of qualitative web design is the correspondence between the information and purpose of the source. For example, the website about the history of the U.S. has to represent the actual information from the relevant sources about the main events of the American history. It will be irrational to discuss some medical drugs at such website. Simultaneously, the information and visual effects have to be developed on the basis of the audience’s analysis. The interests of the reader have to be considered by the web designer while thinking about the fonts and visual information. Furthermore, it is essential to understand the level of technology awareness of the basic audience. Some websites have a complicated structure with obscure methods of registration. It is better to make everything as simple and concise as it is possible.
Finally, a web designer has to take care of the necessary details for website performance. For example, there should be a built-in payment system in online shops. In such case, the convenience of the client in making each step during the process of purchase could result in a general percentage of monthly sales. Thus, the web designer has to think and behave like a visitor to optimize the experience of the real audience.
It is possible to conclude that there are many principles of good web design, which are regularly used in the creation of websites. It is fair to suggest that content plays a basic role in the creation of a qualitative informative web resource. The designer also needs to take care of space, typography, and colors. The absence of mistakes and representation of information about the website owners is beneficial. It becomes clear that qualitative web design is a complicated process, which requires attention and experience.
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Subic, Natasa, Krunic, Tanja, Gemovic, Biljana. “Responsive Web Design – Are We Ready for the New Age?”. Online Journal of Applied Knowledge Management. 2014. Web. 3 February, 2017.<http://www.iiakm.org/ojakm/articles/2014/volume2_1/OJAKM_Volume2_1pp93-103.pdf>
Tezza, Rafael, Bornia, Antonio. “Measuring Web Usability using Item Response Theory: Principles, features, and opportunities”.Oxford Academic. 2011. Web. 3 February, 2017.<https://academic.oup.com/iwc/article/23/2/167/749336/Measuring-web-usability-using-item-response-theory>