It is important to mention that business ethics is a specific professional ethic that examines the ethical principles and various corporate efforts made by a firm in order to comply with the global best trading practice. Obviously, serious businesses try to evaluate the level of the ethical impact of their business activities if it suits the accepted business practice standards and is socially responsible to the public. Evidently, one of the main principles of the business ethics is a need to create a quality product, which means that a company has to implement effective management. It is essential to highlight that business achieve effective management, fulfilling a goal by using all possible resources. It means that selling a product, which is not or only slightly effective is unethical. Evidently, in the determination of the effectiveness positioning of goods plays a big role. Thus, if company produces low-cost goods, reporting to their customers about low quality of the commodities, it is possibly to conclude that this company follows business ethics (Shaw, 2012). Otherwise, when the seller tries to cheat concealing the true quality of the goods and capitalizes on people’s misery, it is understandable that the company does not follow the business ethics. Undoubtedly, in the world of fast profit, the attitude of various producers to their buyers is extremely low, but consumers have to understand it and carefully analyze the market if they want to buy something. It is a part of the modern life, and everyone has to understand all potential pitfalls of participating in trading.
However, the question of bad and good ethics in this context usually depends on the cultural background and various cultural circumstances of consumer and producer as well as on the product itself. For instance, in Asia countries it is necessary to bargain before trading, it is a part of their culture. It means that it is essential to make an analysis of every single situation before taking the final decision. Undoubtedly, it could be the work of some specific international organizations or private researchers. The situation is constantly changing, but the basic principles of productive relations between a consumer and producer stays the same. Therefore, despite some peculiarities of the Indian culture, it is possible to conclude that the current case shows an unethical relation of the company to its buyers. Obviously, any consumer wants to buy a product that has only an imitation of the claimed quality, showing minimal changes in the result of its usage. For instance, there is one 26-year-old Indian woman, who has been a regular user of the skin cream for the past eight years and finally she understood that there were any results. Undoubtedly, this woman could not be alone with such a problem. Therefore, the actions of this company, which provides not effective goods, are unethical.