The current paper aims to analyze the efficiency of the “George Bush’s address on the start of war” speech presented by the former U.S. President George Bush and published in The Guardian. It is important to mention that this speech played an important role in the American history because its primary purpose was to stimulate the nation to enter the bloody conflict in Iraq. The negative attitude of people towards the dictatorial governments of the Middle East after the terroristic acts in 2001 was obvious. Consequently, George Bush did not need to explain the reasons to start the military conflict. It means that it was only essential for George Bush to use all possible methods of motivation and inspiration to make people believe that the idea to start this war is the great achievement of the government. As a result, the leader of the U.S. nation wanted to legitimize his actions and invade Iraq with the coalition.
Needless to say, that George Bush used several strategies to achieve his persuasive aim. First, he used logos to provide a logical proof for some steps in the implementation of the plan. The speech has an introduction, body, and emotional conclusion. The former U.S. President tried to use the dialectical logic of thoughts explanation to reveal the aims of the American Army. This type of logic helped him to mix the historic facts, future plans, and inspirational phrases to create a holistic picture of the situation. George Bush told “Now that conflict has come, the only way to limit its duration is to apply decisive force” (The Guardian 3). This statement shows that the author of the speech wants to prove that the accumulation of all resources is crucial for the country. With the help of such judgment, it can be easier to use resources and legitimate even most violent actions because the presence of conflict requires immediate response (Floyd 28-29).
Second, George Bush used ethos to guarantee the credibility of the speech. He argued, “More than 35 countries are giving crucial support from the use of naval and air bases…” (The Guardian 2). In this case, the author points out that thirty-five countries support the proposed strategy of the U.S. Army. Consequently, the listeners understand that the plan is well developed and rational. At the same time, the text is very confident due to the assertiveness of the speaker. George Bush clearly states all theses and proposes the solution without the possibilities for compromise or improvement. Many followers of radical political steps admire charismatic leaders, which helps George Bush to generate the group of active followers.
The author also uses pathos to tell the story about the global problems and provide many inspirational quotes to guarantee an emotional appeal. There is no doubt that pathos is the most effective method used in this speech. As it has already been mentioned, George Bush wanted to appeal to patriotism and basic American values, such as democracy, to make each citizen sure in his external policies. Therefore, it was crucial to use vivid language: “the peace of a troubled world and the hopes of an oppressed people now depend on you” (The Guardian 1). It seems fair to state that the global peace does not depend only on the Iowans or Californians. Nevertheless, the speech makes an illusion that each individual is personally responsible for the Middle East policies.
It is possible to conclude that the examined speech by George Bush is an example of qualitative oral narrative, which inspires the audience to follow the ideas explained in the text. With the help of pathetic tone, logical evidence, and references to the opinion of the other states, the former U.S. President demonstrated the beginning of the international war as a positive fact.
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Floyd, Trey.Fooled by the Media: It’s Too Good to be True. London: Sage Publications.2012. Print.
The Guardian. “George Bush’s address on the start of war”. The Guardian. 2003. Web. 4 February 2017.<https://www.theguardian.com/world/2003/mar/20/iraq.georgebush >